the south collection | los angeles
Sales center for 723 new, ground-up for-sale condominium homes built in three separate concrete high-rise buildings with ground-floor retail and underground parking.
2,000 sf shell transformed into 2,800 sf showroom by adding a mezzanine.​
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Selling the Vision
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Great design is about more than creating beautiful buildings—it's about helping others see what's possible. This collection was developed to communicate a clear vision for the project's potential through conceptual planning, architectural studies, and compelling visual presentations.
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By illustrating how the individual pieces worked together as a unified development, the collection became a powerful tool for communicating value, generating excitement, and helping clients and stakeholders imagine the future of the site.
